Dr. Sulaiman Al Habib Medical Group Brand Identity
| Fact |
Value |
| Contact |
Dubai |
| Client |
Dr. Sulaiman Al Habib Medical Group |
| Project |
Brand Identity |
| Industry |
Healthcare |
| Services |
Brand Communications and Collateral
Brand Identity
Brand Naming
|
Dr. Sulaiman Al-Habib Medical Group has been at the forefront of healthcare in the Kingdom of Saudi Arabia, setup as a medical centre in 1995 by Dr. Sulaiman Al-Habib, a leading Saudi paediatrician. Since then it has been providing world-class healthcare services and has grown to be a multifaceted conglomerate and a prominent name in the healthcare industry in the Kingdom.
Dr. Sulaiman Al Habib Medical Center needed to be positioned as the leading comprehensive healthcare group that partners with world-class organisations, people and technology to provide passionate solutions without compromise.
Passion, Professionalism and attention to detail
The previous brand was outdated and only represented the medical center and not the broader group that it is today which includes home care, hospitals and laboratory services.
We developed a strong brand that reflects the passion, professionalism and attention to detail the Group is known for and help them in their regional expansion and growth to become a full service medical group.
The Identity
We kept the name of Dr. Sulaiman Al Habib, the most important conveyor of equity in the brand and named the Master Brand 'Dr. Sulaiman Al Habib Medical Group' to reflect the regional development scale.
An identity that conveys the brand equity, while reflecting the key brand attributes related to excellence in service, latest technology and skilled staff
