Fawaz Al Hokair Corporate Identity
| Fact |
Value |
| Contact |
Dubai |
| Client |
Fawaz Al Hokair |
| Project |
Corporate Identity |
| Industry |
Retail |
| Services |
Brand Communications and Collateral
Brand Identity
Brand Language
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The Fawaz Alhokair group represents an incredible success story from the early days in 1986 where it started with two menswear stores. The Group has now expanded to represent over 40 leading global fashion brands and other leading brands across various categories in Saudi Arabia.
The growth of Fawaz Alhhokiar group required that the Group executives relook their brand to represent themselves amongst their peers.
Let's Talk...
‘Lets talk…’, the new brand language represents the openness of the company as it seeks to build on its partnerships and realize the company’s vision: the sky is not the limit.
An iconic symbol has been developed that reflects the pioneering company that is Alhokair. It reflects the drive and strength that is inherent in not only the man, FawazAlhokair, but the entire group which has been built on a foundation of entrepreneurial spirit and drive.
The Iconic Symbol
Elegant yet dashing, it portrays a dynamic company with a unique flair for conducting business.
The bold use of deep blue colour is representative of the solid nature of the business and its power and professionalism. The distinct platinum outline reflects quality and the refinement which the group apply to their everyday practices.
