Featured case study:

Al Rajhi Bank Corporate identity

Al Rahji Banking and Investment Corporation is the largest global Islamic bank with 500 branches throughout the Kingdom of Saudi Arabia. Recent changes in the financial sector in Saudi, with the opening up of the banking and insurance sector to foreign investors, have compelled Saudi banks to compete against globally renowned bank brands in their own country. Additionally, as one of the biggest names in Islamic banking, Al Rajhi Bank sought to capitalise on the global growth and recognition of Islamic banking by seeking growth in new markets.


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Research Brand Audit (including VISEQS) Competitive Analysis Insight Research Opportunities and Insight Report Strategy Brand and Product Innovation Brand Architecture Brand Guardianship Brand Idea Brand Model Brand Positioning Value Proposition Design Brand Communications and Collateral Brand Guidelines Brand Identity Brand Language Brand Naming Corporate Design Environments Information Design Interactive Design Live Events Packaging Design Engagement Brand Experience Internal Communications Evaluation Measurement, Assessment and Evaluation	Financial Services Government Healthcare IT/Technology Leisure/Destination Property/Real Estate Retail	ALDAR Properties Al Rajhi Bank Limitless Tawuniya Al Hilal Bank Vodafone View full client / brand list 29 Burj Dubai Boulevard Abu Dhabi Culture and Heritage Al Hilal Bank Al Qasba Al Rajhi Bank ALDAR Properties Callem Central Market Dr. Sulaiman Al Habib Medical Group Dubai Festival City Emaar Properties Emirates Sunland Group Fawaz Al Hokair Government of Dubai Limitless Marassi Motorola Roads & Transport Authority (RTA) Tawuniya The Tiger Woods Dubai White Bay Yahsat View partial client / brand list

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