Al Hilal Bank helps its customers reconnect with the true message of Ramadan
The Holy Month of Ramadan is a very important time for all Muslims. With the help of The Brand Union, Al Hilal Bank wanted to mark the occasion by helping its customers remember the key messages of the Holy Month.
"As part of our ongoing communication approach to engaging closely with our customers and providing a more personal expierence to banking, the 'Embrace Ramdan' initiative, shied away from the big expensive communication campaign, choosing instead a more low key approach to put across our message and help our customers and employees live and commit to the whole experience of Ramadan," said Anas Al Naji, Al Hilal Bank's Marketing Manager.
The big idea involved creating distinctive gift boxes for its customers and employees, consisting of everything needed to help them truly live Ramadan and what it represents.
Customers were invited to embrace the religious month and encouraged their commitment by presenting them with a simple yet distinctive gift box. Inside could be found a beautifully produced Holy Quran, a unique Imsakiya with all the prayer times clearly marked and specially created colouring cards for children. Also, as a reminder of the importance of being charitable at this time, The Brand Union created a bag and envelope in which to donate any unwanted clothes and money to those who desperately need help. These would be distributed to the poor and needy through its partnership operation with the charity organisation The Red Crescent.
“As always with Al Hilal Bank, we wanted to create something never tried before in banking. For us it was a great opportunity to get back to basics and reconnect with what Ramadan stands for. Tthrough the Holy Month the bank would act as a guide to the customers and employees encouraging them to commit to what Ramadan truly represents,” said Joe Moufarrej, The Brand Union’s Client Director.
The gift boxes were distributed through Al Hilal Bank’s network of branches right across the UAE, and again reinforces their position as a bank with fresh ideas totally committed to the customer experience.
