'As part of Al Hilal Bank's philosophy of engaging their customers and personalising the banking experience, The Brand Union created artistic impressions that reflect the spirit of Ramadan,' says The Brand Union's Managing Director of Abu Dhabi, Toby Southgate.
The exhibition, 'Faces of The Moon' showcases the various states of the moon in the 30 days of Ramadan. The Brand Union created a visual message that communicates 'Hilal' meaning 'crescent' by creating 30 different pieces of art to celebrate each day of the lunar cycle throughout Ramadan.
The exhibition is tailored to each branch. The mall branch at Al Sahel Towers features a large gallery with the customised art in the shape of discs, while the artwork is exhibited on large banners and posters in the other branches. In addition, The Brand Union created gift bags, postcards, calendars, large banners, posters, ATM Animation, LCD Animation, touch screen animation and web animation to showcase the extraordinary works of art.
The exhibition that The Brand Union crafted enhances Al Hilal Bank's exceptional and personalised banking experience. It also further delivers on key brand differentiation of creating environments that encourage customers to enjoy the banking experience as well as enlightening and engaging customers with what is important to them. 'The basis of this experience is about exhibition and education. A fundamental part of the customer journey is the element of a community hub. This community hub showcases Islamic Artists, photographers, historical exhibitions, and more,' Explains Matthew Laubscher, The Brand Union's Executive Director of Creative.
The Brand Union invited different cultures across the UAE to create their artistic impression of Ramadan. The result is a collection of unique interpretations that are inspired from personal connection and understanding of Ramadan and Al Hilal Bank, so it truly is 'all about you'.